Digital communication in management consultancy

How management consultancies work with digital publications today

Since Covid19 anyone is familiar with online lectures. But how does digital communication in consulting work? Whats the best strategy to position yourself in order to reach customers and partners as good as possible in the future as a management consultancy? In this article we will show you how communication through digital publications works.

The consulting industry is one of the industries with great benefit from digitization. Mainly because consulting industry has been initiating, setting up, implementing, controlling and accompanying a large number of digitization projects in various other fields for years.

However, consultants are not only assigned with digitization projects, but of course also confronted with the topic of digitization themselves. Not only from a consultancy perspective but also from customers an increasing digitization of this industry is expected. Management consultancies are recognised as signposts which not only provide orientation on innovative topics, but also think ahead - and demonstrate.

Digitization in management consulting

It’s time for management consultancies to move their business forward into the digital age. At latest since Covid19 the industry is facing the question: how can their systems and processes be supported digitally.

Some changes have been divining pretty fast: traveling, for example, has always been inseparably connected to being a consultant. Today this – more or less under duress – no longer applies. Remote consulting enables a much more flexible work design.

But of course this is not the end of the story – the management consultancy offers many other approaches for digital evolution...

Online readership is growing rapidly

Business consulting consists of information and communication. By communicating information with which consultancies want to reach decision-makers from politics, business, society & co. and convince them of their competence. Consulting companies usually communicate information through analyses, statistics, studies, approaches and specialist articles. Communication and publication runs trough different channels and media such as brochures, magazines, white papers, presentations or measure catalogs.

Up to now, publications have either been printed in large amounts and sent by post or have been offered as a PDF download online. As more and more readers prefer online reading, digital becomes more and more important.

The big challenge therefore is: Serving the online readership. Digital publications is what consultations will need increasingly.

However, consultants aren’t mostly computer programmers or graphic designers at the same time – so they rely on agencies for the online creation. This however makes them slow and less flexible. Another option would be to go for specialized software solutions. The main problems are:

Transferring of previous print publications to the online world
Creating new digital publications
Maintaining the form as closed editions instead of unrelated blog posts etc.
Interlinking with other online channels such as website, newsletter and social media
Producing publications in digital formats for own clients

These challenges lead to new approaches to the creation of (digital) publications.

A big challenge for management consultancies is: Serving the online readership. Digital publications is what consultations will need increasingly.

9 good reasons for digital publishing in consulting

By using a suitable solution, digital publications can be created easily, quickly and flexibly in-house and according to any requirements.
Thanks to modern modular solutions, no designers, IT resources or agencies are required, which means: efficient work is possible with an optimal cost / benefit ratio.
A web-based solution enables collaborative control and location-independent creation. Consultants often work from various locations or even from home.
Reusable master templates reduce the editorial effort. Special features can also be implemented very easy by using drag & drop.
Maintaining of the magazines format with closed editions in online areas. Plus: Everything is responsive, publications are displayed optimally on all devices.
Perfect integration with online channels such as website, newsletter, social media.
Integration of data analytics enables measurable evaluations and analyses.
Individual articles can also be found in search engines such as Google using distinguishable URLs.
Content can be shared separately. Simple and frequent sharing of content increases reach, leads to further interaction with the target group and increases the ROI on the created content.

Best Practice: Digital magazine with specialist articles, approaches and figures – made with Webmag

Prognos AG

Find out how the analysis and consulting company Prognos reaches customers and partners online with digital publications (German).

See example

From personal need to provider: digital publishing for partners

Once own challenges have been mastered - you can quickly expand your own offer with digital publishing. Instructions, such as the creation and publication of digital studies for customers, can be easily implemented after just a short trial period. The process can be controlled by the consultant itself, so that the company appears to the customer as a provider of digital solutions.

Management consultancies not only digitize their own media stock, they are also taking customers with them and expanding their positioning and range of services.

Conclusion

Especially management consultancies should make use of the full potential of digital possibilities in order to fulfill their role as initiators, problem solvers and thought leaders. A current major challenge in a number of industries is that online reading is growing rapidly. By using digital publications, readers can be reached where they are: on PCs at work, on their smartphones while on the move or on their tablets at home.

It’s time to move publications into digital age. By using the right software, management consultancies can not only act as a role model, but also as a solution provider. By doing so you will be one step ahead of many competitors.

An insight that is worthwhile!

In 15 minutes we will show you how you can digitize your publications with Webmag and multiply your reach.

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