Create digital marketing and sales materials for clients

​How agencies & consultancies benefit from no-code solutions

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​When it comes to digitalisation projects, the entire world is now talking about "no-code". Without being aware of it, many people, especially marketing managers or employees in agencies, have already used such platforms – for example, to create a website, a blog or an online shop. But there were times when no one was able to set up their own internet presence without first learning professional programming skills or hiring the appropriate professionals!

For businesses, no-code – software that makes it possible to implement digital projects independently and without specialist knowledge – offers an exciting opportunity that they are happy to embrace. Especially marketing departments or agencies consider the uprise of no-code platforms a blessing, as they can save time a lot of time and money.

Clearly, the consulting industry is benefiting from this  layman-friendly technology, which allows anyone to quickly and independently create digital marketing and sales materials such as brochures, news magazines, studies, reports and white papers without any programming knowledge. The key is to be able to offer digital services to your customers and clients without moving away from your core business. This applies equally to self-employed management consultants, agencies and major consulting firms.

How no-code optimises communication with clients

​Business consultants cover many potential fields of work. Their consulting services can be related to different business areas, such as general development strategy, PR, marketing, operational optimisation, IT, human resources management or financial management. 

In any event, consulting is a people-oriented activity – your clients, who usually include the executives and management teams of medium-sized to major companies, are always at the heart of your efforts.

The digital marketing and sales materials have a significant influence on management consultancies. By publishing studies, guides, reports or client magazines, you are positioning yourself as an expert in the relevant field, presenting your skills and pointing out project successes. This kind of communication helps to attract new customers and increases customer loyalty. Content marketing is an advertising strategy that may not generate any direct income, but will indirectly benefit your business performance.

Using no-code solutions to create digital publications will bring a competitive advantage to consultancies and agencies. Instead of the need to outsource the development of digital formats, they are in direct control of the design, structure, functioning and content – but also about the costs and the billing. Changes can be implemented on a spontaneous basis, which leads to a high level of reactions.

By managing their own internet presence instead of using experts or agencies, consultancies are positioning themselves as a "single point of contact" towards their clients and target groups.

Time matters…

​No-Code speeds up the process of developing digital formats and and simplify the subsequent workflow. Instead of drawn-out codes, drag-and-drop editors and other visual design tools are now being used. It usually only takes a few hours to get from the idea to the final product – there is no longer any need to consult with anyone and you are no longer dependent on any IT department when it comes to creating your own internet presence. Thus, you gain significantly in agility.

By being this time efficient you are able to deliver concrete results to your clients more quickly – working project-based, success-based or with monthly billing plans, this is a significant plus.

No-Code shapes the future of IT departments

Those who thought no-code platforms would be simply perceived as an amateur tool were mistaken – but instead they are being celebrated as a major innovation. No-code's future is looking bright, as already now most applications are being created outside of traditional IT departments, while more and more "Citizen Developers" have their fingers in the pie. A Citizen Developer is a term used to describe someone who is working on the development of software despite not being trained or employed in the IT sector.

Understandably, IT consultants at first perceived the rise of no-code as a potential threat. Suddenly, a business could go around the IT department and become a software developer themselves, which might reduce the need for consultancy. This led many to fear that the need for counselling would decrease. However, most consultants have realised that no-code is a potential growth opportunity that should be adopted by most companies. IT professionals can thus save a lot of work that does not belong to their actual field of activity. Furthermore, it is the responsibility of IT experts or consultants to choose and implement the right no-code platform. Last but not least, IT specialists may also, of course, enjoy working comfortably with no-code platforms and thus remain responsible for software development.

​In this way, IT consultants support the digital transformation of their clients and ensure that rethinking – a sort of shift in paradigm – takes place within the business and that all parties involved realise the new opportunities that are arising

Die No-Code-Revolution ist eine Transformation, die die beratenden Unternehmen nicht ignorieren dürfen, wenn sie zukunftsfähige, marktangepasste und Mehrwert bietende Geschäftsmodelle entwickeln wollen.

The no-code revolution is a transformation that consultancies cannot ignore if they want to develop sustainable, market-adapted and value-added business models.

Conclusion

​Agencies and consultancies will benefit from no-code solutions in at least two aspects:

  1. For one, they gain an immense competitive advantage in the field of customer-oriented applications such as web formats: You save time, resources and financial expenses, and are in a more direct communication with your target group.

  2. Furthermore, it enables you to offer an up-to-date solution for your customers' own software needs and to assist them in this process of transformation. Thus, you position yourself as a forward-thinking consulting company.

Webmag for agencies & consultancies

​The no-code platform Webmag empowers marketing teams to create digital communication materials themselves.

​​​​​​​Webmag is a powerful tool for agencies and consultancies: Use it to create digital newsletters, magazines, brochures, product catalogues, whitepapers, landing pages and much more for your customers. In this way, you can expand your portfolio, support your clients in their digitalisation and strengthen your position in the market.

Webmag is a powerful tool for agencies and consultancies: use it to create digital brochures, studies and reports, newsmagazines, whitepapers and much more for your customers. In this way, you can expand your portfolio, support your clients in their digitalisation and strengthen your position in the market.

In a 15-minute demo session, we will show you how agencies and consultancies create digital formats for themselves and their clients.

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Why no-code platforms are a game changer for marketing and sales
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