How to become a digitization accelerator for your retailers, partners and members

Due to digitization, the role of companies in cooperation with retailers and business partners is changing. Huge companies and manufacturers - but associations and other institutions as well - aiming at supporting their dealers, market partners and member companies with digitization.

This happens for two reasons: These partners are mostly small companies, which don’t have the budget or any specially educated staff to prepare digital content. It’s for a reason that especially small businesses are steps behind when it comes to digitization.

Second: Brand manufacturers know that they will only be able to dominate their customer journey if they ensure an optimal appearance at all touchpoints.

Often manufacturers follow their own digital strategies, but don’t think about the fact that the customer is only in contact with their local specialist retailer, which is where he/she receives all information and completes the purchase. That is why businesses have to make sure that their retailers also get digitization done.

By using smart white label solutions, businesses can now qualify their partners to implement digital measures quite easily. Including prefab content from the modular editor, regional offers can be added.

For businesses, this could look like this: A brand manufacturer publishes a digital customer magazine as one part of its digital strategy. He provides this for his specialist dealer. The specialist dealer now uses the given modular editor offered by the manufacturer and supplements the customer magazine with its own article, which indicates that „Müller car dealer“ in Halberstadt is giving a 15 percent discount on all new models.

Following the digital magazine can be distributed to customers regionally with own logo and content. It can be shared via e-mail, via social media or simply by QR code on any shops window.

The implementation of a digital customer magazine for the specialist retailer is both easy and inexpensive. This is, because the brand manufacturer provides modular software and prefab content.

Everyone benefits: the customers get the content delivered as they are used to. Retailers implement digital measures which suit their corporate structure and budget. And manufacturers optimize their brand identity at all touchpoints, while at the same time they improve relationships with dealers and partners.

The competence to qualify partners to digitize is becoming increasingly important in other conditions as well. For example in the relationship between unions and their member companies. The offer to support small partner companies with digitization is essential if companies aim for a comprehensive successful digitization.

This is what we're aiming for with Webmag. Push digital communication and enable companies to take digitization into their own hands using the simple tools.  

We would like every company to be able to create and publish digital publications with just a few clicks and without huge effort. You don't need any agencies, IT specialists, or designers ... just content.

Read our Success Story and see how for example the commercial utility vehicle manufacturer IVECO supports its specialist dealers with digitization.